The inspiration for setting up „of HABIT” was our personal need for a change. We realized how depressing and self-deprecating it was to be in the habit of wearing old, worn-out clothes at home. We wanted to feel attractive and sensuous also in domestic circumstances.

As a result, we have created a discreetly luxurious, comfortable and colourful outfit in a timeless and fashionable cut. Our product, a simple kimono designed with great attention to detail and made from the finest cotton fabrics is here for you to replace the outdated tracksuits and faded shirts.

It is our strong belief that an external change can be the beginning of a major transformation. You will start to take better care of yourself just for the sake of your own personal wellbeing and pleasure. With the newly gained self-confidence you will learn how to indulge your needs for relaxation and beauty in your daily life.

Want to try? Embrace your feminine soul and change your habits with „of HABIT”.